A 6-week joint cohort program for small business owners running real revenue whose back office feels like it is held together with duct tape. Co-created by Gigi Carrabbia (GGenesis) and Deborah Curate (Curate Coaching Group).
Most small business owners between $500K and $5M are running a real business with a broken back office. The owner is the master technician or chief rainmaker. The books are being handled by a spouse, a family member, or an overwhelmed office manager. The owner is the bottleneck.
This program pairs two experienced advisors on your business inside a small cohort of 10-15 owners. Gigi Carrabbia brings the operational transformation, systems, and AI-driven back office. Deborah Curate brings the identity work, the leadership coaching, and the internal shift required to actually run a business without running yourself into the ground.
You do not leave with a workbook. You leave with a back-office system, a discipline rhythm, and a peer cohort that holds you accountable so the business runs cleaner without you running it harder.
Refined outcome language lands here after 15-20 discovery calls confirm the pain wedge and the promise language that resonates with real prospects.
A boutique consulting model where multiple independent experts collaborate on your business as a coordinated group. You get the range of a firm and the intimacy of solo consulting, without paying firm markup.
Founder and CEO of GGenesis Strategic Solutions. Over 25 years in healthcare operations, claims turnaround, and payer platforms (HealthRules, GuidingCare, QNXT, FACETS). Certified · AI Strategies for Business Transformation: Generative and Agentic Intelligence.
Founder of Curate Coaching Group. Former Regional Associate Director, Clinical Performance at OptumCare. 30+ years in healthcare. MHA, PMP, EIA-EMCC Global, CPC.
Discipline Lab is a joint-IP venture. Each partner brings clean IP into the program without mixing.
| Deb Owns | GGenesis Owns | Joint | |
|---|---|---|---|
| IP | Glow CEO Method™, Blueprint stages, Performance Loop, 6 Glow Capacities, 15 models, 7 masks | Cost-to-Revenue Method™, Talvori, CaliberSuite, Operational Translation Sprint™, Change Impact Crosswalk™ | Discipline Lab program brand, cohort curriculum wrapper, joint community |
| Customer touch | Coaching delivery, leadership and personal pain, transformation work | Sales operations, onboarding, billing, technology setup, analytics, SEO | The cohort experience, Saturday live calls, weekly homework structure |
| Sales role | Leadership and coaching sales conversations | Operations, technology, and efficiency sales conversations | Joint enrollment calls when the prospect needs both |
| Brand voice | Premium feminine (Cormorant Garamond + DM Sans), calm, transformative | Executive operational (navy/gold/plum/cream), direct, data-driven | Blended · lead with felt pain (Deb), close with operational outcome (Gigi) |
| Revenue split | 50 / 50 (confirmed) | ||
Discovery calls in progress · target audience details below reflect current working profile.
Each week has a target, a deliverable, and a live 3-hour Saturday session with both advisors present. Homework runs between sessions.
Where the business actually is. Placeholder · to be refined by discovery data.
Owner identity shift required for next tier. Placeholder.
Operating rhythm that removes decision fatigue. Placeholder.
Documented back-office workflows. AI where useful. Placeholder.
The 90-day operating cadence. Placeholder.
Curriculum for weeks 1-6 finalized after discovery validates the pain wedge and preferred fix type (DFY / Teach / System).
Founders Cohort 1 pricing in exchange for testimonial and case study rights. Standard pricing applies to all subsequent cohorts.
Placeholder funnel · finalized after discovery validates conversion rates.
Working assumption: ~$58,000 lifetime value per 10-person cohort, split 50/50 (~$29,000 each per cohort). Run 4 cohorts/year = ~$116,000 each per year from this product line. Real numbers land after Cohort 1 completes.
15-20 discovery conversations are underway. Public marketing, curriculum finalization, community setup, and naming lock happen AFTER discovery data confirms the pain wedge, the launch price, the preferred fix type, and 3-5 HOT prospects ready as Founders Cohort 1.